Fitness Business Consulting
Our mission is simple: to pull back the curtain and share the proven strategies, marketing tactics, and business systems that are working right now to grow profitable Fitness, Pilates & Combat Studios.
Whether you’re looking to increase memberships, improve client retention, or scale your studio, each episode brings you best practices and real-world insights to help you build a stronger, more successful business.
If you wish to learn more about our services click below
https://fitnessbusinessconsulting.io/learnmore
Episodes

Sunday Sep 28, 2025
Sunday Sep 28, 2025
Jayme, Mitch & Allana debate ClassPass and class packs vs memberships.If you wish to learn more about our services, you can book a call below https://pilatesprofitpathway.io/dfyvsl Follow Us On Instagram To Stay Updated Allana Ford https://www.instagram.com/thebusinessofpilates_ Pilates Profit Pathway https://www.instagram.com/pilates.profit.pathway/ Thanks for tuning in.

Tuesday Sep 23, 2025

Sunday Sep 14, 2025
Sunday Sep 14, 2025
Jayme, Mitch & Allana pull back the curtain on the business of Pilates—what actually drives growth, why “community” isn’t enough, and how to launch strong without burning cash. Alana (Muse Pilates) shares her origin story, presale playbook, and why sales & marketing matter as much as reformers.Please subscribe If you wish to learn more about our services, you can book a call below https://fitnessbusinessconsulting.io/dfybc Follow Us On Instagram To Stay UpdatedAllana Ford https://www.instagram.com/thebusinessofpilates_ Pilates Profit Pathway https://www.instagram.com/pilates.profit.pathway/ Thanks for tuning in.

Wednesday Sep 03, 2025
Wednesday Sep 03, 2025
In our studios we would map out 12 annual events to improve retention, generate leads and develop a strong community Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin Please subscribe

Sunday Aug 24, 2025
Sunday Aug 24, 2025
1. Facebook Ads - 2. Sales -3. Using A Calendar. The 3 things that have changed our lives the most. 3 Steps to get more out of your calendar Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6QFollow us on Instagram https://www.instagram.com/fitness.business.consulting/https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below https://fitnessbusinessconsulting.io/dfyoptin Please subscribe

Sunday Aug 17, 2025
Sunday Aug 17, 2025
Jayme Richardson sits down with Mitchell Done to discuss the 5 things we did to ensure we kept key staff members. Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8RApple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6QFollow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin Please subscribe

Thursday Aug 14, 2025
Thursday Aug 14, 2025
Marketing is not an expense. It's an investment. https://docs.google.com/spreadsheets/d/1fLzczSigG86FvTH6X6-xdy7usB1qcajTL_b29_FX2nE/edit?gid=724091046#gid=724091046 Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8R Apple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below https://dfy.fitnessbusinessconsulting.com.au/doneforyouoptin Please subscribe

Wednesday Jul 23, 2025
Wednesday Jul 23, 2025
CELEBRATING 10 YEARS IN BUSINESS: 10 BIGGEST LESSONS LEARNED Lesson 1 – The Offer is King/Queen Our first Bootcamps. Done-for-you everything. Sell what people actually want. Otherwise business is hard Lesson 2 – Save Your Money Don’t buy shit to impress people you don’t know or like. Money in the bank helps me sleep at night when things go bad—and they will go bad. Lesson 3 – Timing Matters Market over the manager. We got lucky in 2015. If you get lucky, execute fast and stay consistent. Lesson 4 – A Sale a Day Keeps the Doctor Away Sales fix almost every problem in business. And sales come from activity, not one magic line in a script.Lesson 5 – Pricing Can Make or Break You If you get pricing wrong, nothing else matters. Not the offer, not the timing, not the luck. If the money math doesn’t work, it’s game over. Lesson 6 – Focus, Focus, Focus Avoid shiny objects. This has been my biggest mistake, over and over. If you get bored, go for a walk don’t change something in your business that’s working. Lesson 7 – Supportive Partner When things get challenging and you need to go into overdrive, your partner needs to be on board. If not, she’ll resent the business—and you’ll resent her. Communicate early if you’re about to enter one of those periods. Lesson 8 – Friends That Work for You I think it’s a great idea. One of my close mates was a trainer for 7 years—we travelled together, watched UFC, caught up monthly. You’ll both make mistakes. Just separate the worlds. If it was serious, I’d say, “This is not your employer talking, this is your friend,” and vice versa.Lesson 9 – Everyone Cancels People get divorced after buying homes and having kids. So don’t be shocked when someone cancels their gym membership with one email and pretends you never existed. Lesson 10 – Business Partnerships If one partner wants $1M and the other wants $10M, you’re going to have problems. Mitch and I drive the same car, live in similar homes, and spend the same way. Your personal life goals need to be aligned.

Sunday Jul 20, 2025
Sunday Jul 20, 2025
"You don’t need more leads — you need to follow up with the people already in your world. I want to give you a simple strategy: 12 done-for-you offers that align with the Australian calendar so you can run a 28-day reactivation promo every single month.Listen Here Spotify https://open.spotify.com/show/66w5wfR71P5Pgf2pRfGA8RApple https://podcasts.apple.com/au/podcast/fitness-business-growth/id1653529485 Watch Here https://www.youtube.com/channel/UC9VqM3QEqRPab-2JDxjvA6Q Follow us on Instagram https://www.instagram.com/fitness.business.consulting/ https://www.instagram.com/jayme.d.richardson/ To learn more about our Done For You Service, click below fitnessbusinessconsulting.io/dfyoptin Please subscribe

Sunday Jul 13, 2025
Sunday Jul 13, 2025
Jayme jumps on a team meeting with a Pilates Network with 14 studios and runs them through our fitness sales script we use for our Done For You Service. BELEIF & CONVICTION OVER EVERYTHING ELSE. If you wish to learn more about our Done For You Service click below https://fitnessbusinessconsulting.io/dfyoptin

